Web3 influencers are needed because they have a large following on social media platforms, such as Twitter, YouTube, and TikTok, and they can reach a highly engaged audience in the web3 community.
As a result, people and businesses hire them to promote their products and services, which can help increase brand awareness, drive traffic and sales, and build credibility and trust with their target audience.
Web3 influencers are important because they have a deep understanding of the web3 space, including blockchain technology, cryptocurrencies, NFTs, and decentralized finance (DeFi).
They can educate their followers about these complex topics, provide insights and analysis, and give their opinions on the latest trends and developments in the web3 industry.
Moreover, these influencers can create engaging content, such as videos, podcasts, and blog posts, that resonate with their followers and inspire them to take action.
They can also interact with their followers, answer their questions, and build a sense of community around their brand.
Web3 Influencer Marketing
Web3 influencer marketing is a marketing strategy that involves collaborating with influential individuals in the web3 community to promote products, services, or brands.
With the use of social media sites like Twitter, YouTube, and TikTok, this style of marketing connects with a highly engaged audience in order to increase traffic and sales.
Web3 influencer marketing often involves compensation in the form of money, tokens, or other incentives, in exchange for the influencer’s promotion and endorsement of a product or service.
The primary goal is to tap into the trust and credibility of their followers or subscribers, using their deep understanding of the web3 space, to create authentic and engaging content that resonates with their target audience.
Finding Web3 Influencers for your Brand
1. Define your target audience: Before you start searching for web3 influencers, you need to define your target audience. This will help you narrow down your search to influencers who have a following that aligns with your target demographic.
- Check social media platforms: Check social media platforms like Twitter, Instagram, and YouTube to find potential Web3 influencers. Use hashtags related to Web3, decentralized finance (DeFi), and blockchain to find relevant accounts.
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Check their credentials: Look for influencers who have a background in blockchain technology, cryptography, or computer science. This will ensure they have a deep understanding of the technology and can speak credibly about it.
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Analyze their content: Engagement metrics like likes, comments, and shares can be a good indicator of an influencer’s reach and impact. Look for influencers with a high level of engagement, as this can be a sign that their followers are highly engaged and receptive to their content.
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Check their past collaborations: Look at their past collaborations with other brands to see if they have worked with similar brands in the past. This will give you an idea of their credibility in the industry.
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Contact them: Once you have shortlisted potential influencers, reach out to them and ask for a proposal. Set clear goals and objectives for your collaboration and negotiate terms that work for both parties.
See also: How to Become a Web3 Developer: A Comprehensive Guide
Perks of working with Web3 Influencers
Working with web3 influencers can offer several benefits for your brand, including:
Access to a highly engaged and passionate audience
Web3 influencers have a dedicated following of people who are interested in blockchain technology, cryptocurrencies, NFTs, and DeFi.T
Their audience is highly engaged and passionate about the web3 space, making it an excellent target for brands looking to reach this demographic.
Increased credibility and trust
Web3 influencers are known for their knowledge and expertise in the web3 space, and their followers trust their opinions and recommendations.
By hiring or working with one, your brand can tap into this credibility and trust, which can be especially valuable when you’re trying to sell a product/service to the market.
Authentic content creation:
By partnering with an influencer, your brand can benefit from its expertise in content creation, which can help your brand create content that feels natural and authentic to your target audience.
Increased brand awareness and reach
Partnering with a web3 influencer can help your brand reach a wider audience and increase brand awareness.
Influencers have a reach that extends beyond their immediate following, as their content is often shared and reposted by their followers and other influencers or even people holding positions in the government.
Opportunities for collaboration and innovation
The web3 space is constantly evolving, and working with web3 influencers can provide your brand with opportunities for collaboration and innovation.
Influencers are often at the forefront of new developments in the web3 space, and partnering with them can help your brand stay on top of the latest trends and developments. This brings us to the last benefit…
Longevity
Web3 influencers have been involved in the crypto space for a long time and are likely to continue to be involved for the foreseeable future. This means that working with them can lead to long-term relationships that can benefit your brand in the long run.
Here are the Top 6 Web3 Influencers in 2023
Crypto Banter– a live crypto streaming channel.
Crypto Banter is a live crypto streaming channel on YouTube that provides viewers with real-time insights and analysis on the latest developments in various cryptocurrencies. The channel is hosted by Ran Neuner and CJ, who are both experienced crypto traders and influencers in the space.
Crypto Banter streams live on YouTube multiple times per week, with a focus on providing educational and informative content to their viewers. The channel covers a wide range of topics related to cryptocurrency and blockchain, including market trends, project updates, and industry news.
In addition to their live streaming content, Crypto Banter also publishes interviews with well-known developers, investors, and influencers in the cryptocurrency sector. These interviews provide viewers with an exclusive look inside the cryptocurrency industry.
@zueljin– a gamer, and NFT Enthusiast with a recent focus on blockchain and NFT games. @zueljin is a Twitter handle of a Web3 influencer named Wade or Wade Penfold, who is a content creator, gamer, and blockchain enthusiast. He is best known for his YouTube channel where he shares his gameplay experiences and strategies on different games.
Overall, @zueljin is a prominent and influential Web3 content creator and influencer, with a significant following and strong engagement in the Web3 community.
@TomGamesnft is an NFT games review channel – TomGamesnft is a Brazilian web4 influencer that creates videos that provide insights, opinions, and analysis on the latest developments and trends in the Web3 space.
He also creates tutorials and guides for those interested in learning more about NFTs, blockchain gaming, and other related topics.
Overall, TomGamesnft is a relatively new and growing influencer in the Web3 space, with a focus on NFTs and blockchain gaming.
@ElenaaETH– NFT/Crypto News and educational threads. Elena Sinelnikova, also known as @ElenaaETH on Twitter, is a blockchain developer, entrepreneur, and influencer in the Web3 space. She is a co-founder of CryptoChicks, a non-profit organization focused on empowering and educating women in blockchain technology, and has been an active participant in the blockchain community since 2016.
Elena is also an advocate for women in blockchain and has been actively involved in initiatives to increase gender diversity and inclusivity in the industry.
In addition to her work with CryptoChicks, she has also served as a mentor and advisor to various blockchain startups and projects.
@CryptoStache – The OG 🏆 of Web3 Gaming. @CryptoStache is the social media handle of a popular Web3 influencer named “Heath Raftery”. He is an early adopter and a passionate advocate of blockchain technology, decentralized finance (DeFi), non-fungible tokens (NFTs), and cryptocurrency.
Heath is also the host of the “UpOnly” podcast, where he interviews industry experts and thought leaders, discussing the latest developments and trends in the cryptocurrency and blockchain industry.
Overall, @CryptoStache is a highly respected and influential figure in the Web3 community, and his content and insights are highly valued by many in the space.
@jakebrowatzke – YouTube/OnChainGaming host. @jakebrowatzke is the social media handle of a Web3 influencer and content creator named Jake Browatzke. Jake’s content is primarily focused on educating and empowering his audience with the knowledge and tools they need to navigate the rapidly evolving world of Web3.
He creates content across various platforms, including YouTube, Twitter, and Instagram, where he shares his insights and expertise on topics.
That’s it! The top 6 Best Web3 Influencers as rated by Dipprofit Experts. We usually post the ratings and rankings monthly so do well to check daily for when the next update will be dropped.
How to compensate Web3 Influencers: Money, tokens, or both?
When it comes to compensating Web3 influencers, there is no one-size-fits-all approach.
It largely depends on different things. However, here are some factors to consider:
- Goals and objectives
- Influencer preferences
- Nature of the campaign
In the end, a mix of cash and tokens might be the best strategy.
The influencer may receive instant value from cash payment, whereas tokens may encourage them to support the project in the long run. They shouldn’t be encouraged to advocate a project only for financial gain, so it’s crucial to make sure the token payment is reasonable and clear.
Wrapping Up
Finally, here’s a piece of advice for those looking to hire an influencer for campaigns;
When hiring influencers, it is important to look for ones whose audience aligns with your target market, establish clear goals and expectations, be transparent and authentic, and provide value to the influencer and their audience.
When working with Web3 influencers, it’s important to research their brand and values, consider their engagement rate, negotiate fair compensation, and track and measure results.
By following these steps, your firm can maximize the impact of its influencer marketing campaigns and achieve the goals that have been set.
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