Tottenham Hotspur, one of the most prominent clubs in the English Premier League, has announced a groundbreaking partnership with Kraken, a leading cryptocurrency exchange platform. This collaboration marks a significant milestone in the intersection of sports and digital finance, as Kraken becomes the new sleeve sponsor for the Spurs, effective immediately.
Commonly known as Spurs, has a rich history in English football, with a legacy of success and a reputation for playing attractive, attacking football.
The upcoming partnership with Kraken will see the cryptocurrency exchange’s logo prominently displayed on the sleeves of Tottenham’s matchday shirts, starting from the coming 2024/2025 season.
Kraken, founded in 2011, has grown to become one of the most respected and widely used cryptocurrency exchanges in the world.
Kraken has been at the forefront of the digital finance revolution. This partnership with Tottenham Hotspur is a strategic move for Kraken, allowing it to reach millions of football fans globally and further cement its position as a leader in the cryptocurrency space.
For Kraken, the benefits are equally substantial. Football is the world’s most popular sport, and the Premier League is its most-watched league. sponsoring Tottenham Hotspur, Kraken gains exposure to a vast and diverse audience, many of whom may not yet be familiar with cryptocurrency.
Just last week, Kraken revealed a similar partnership with Atlético Madrid, a prominent team in Spain’s La Liga. They now boast a presence in England’s Premier League and Spain’s top football division.
Away from the football, Kraken is also said to be in talks to raise $100 million in funding by the end of the year ahead of a potential IPO.
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