Non Tech Jobs: Social Media Analyst

Organization:  Gemini

Location: New York

Role: Social Media Analyst

Salary: $66,000 – $ 75,000

About the Company

Gemini, founded in 2014 by Tyler Winklevoss and Cameron Winklevoss, is a global crypto and Web3 platform serving individuals and institutions in over 70 countries. We believe in crypto’s potential to offer greater choice, independence, and opportunity. Our mission at Gemini is to provide simple, elegant, and secure crypto products, empowering users on their journey towards financial, creative, and personal freedom.

In the United States, we embrace a flexible hybrid work policy. Employees residing within 30 miles of our New York City or Seattle offices are expected to work in-office twice a week, while those outside these areas are part of our remote-first workforce. This approach aims to enhance productivity through in-person collaboration where feasible.

The Department: Marketing

The Role: Social Media Analyst

Gemini seeks a motivated crypto enthusiast with a profound understanding of the social media landscape to join as our Community Associate. This role involves supporting social media marketing and community engagement for Gemini.

The ideal candidate, deeply rooted in the Web3 ecosystem, will enhance our social media presence, shape brand tone, and contribute to new initiatives. This is an opportunity to cultivate an audience, influence voice and tone, and drive impact through innovation and improvement.

Responsibilities:

• Develop a content calendar aligned with product launches and company objectives across social media platforms like LinkedIn, YouTube, Twitter, and Instagram.
• Collaborate with design, product, and marketing teams on content and posts.
• Engage with the community across platforms, fostering positive conversations.
• Analyze engagement metrics and devise content plans based on performance.
• Partner with Customer Support and Trust and Safety teams to address customer inquiries received through DMs.
• Stay abreast of social media trends to optimize performance.

Qualifications:

• Proven track record in social media community building, preferably within a Web3 company.
• Action-oriented mindset to tackle new initiatives and address customer issues.
• Comprehensive understanding of social media trends, both short and long-term.
• Passion for crypto and Web3.

Compensation & Benefits:

• Competitive starting salary
• Discretionary annual bonus
• Long-term incentive via new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off

Salary Range: $66,000 – $75,000 base salary in New York, California, and Washington. This range excludes discretionary bonus or equity. Compensation factors include skillset, experience, job scope, and market data.

At Gemini, we value diversity and are committed to equal employment opportunity. We welcome individuals from all backgrounds and identities. If you require accommodation, please inform a member of our People Team. Gemini is proud to be an equal opportunity workplace.

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